Campbells 75th Anniversary  |  The Cars  |  The Team  |  The Drivers  |  The Venue  |  The Cost  |  Publicity

Publicity
Posted by : Ray Wakefield - Date: 12 Dec 2003 at 10:59

As a unique World Class event, considerable international interest will be shown in it, linking as it does the historical aspect of the 1929 Campbell/Bluebird attempt with the current Campbell/Bluebird attempt seventy five years later on the same track.

Our experience with previous record attempts in America, which have not enjoyed the historical association of the ones now planned, indicate that the teams main sponsors in general receive media coverage of between five and ten times their financial investment.

With the added charisma associated with the Campbell name we would expect this ratio to increase, thus sponsors and contributors should be able to look forward to exposure that, if it were paid advertising, would exceed R.10 million in value. Of course individual sponsors may enhance their involvement through dedicated public relations/marketing campaigns, either run in house or via outside agencies. At the time of writing, the documentary and news broadcast rights of the event have yet to be sold to an appropriate broadcasting and film organisation.

Speedrecord S A, who are joint organisers of The Campbell 75th Anniversary Record Week in association with Project 275 UK Ltd, are operating with the full co-operation and encouragement of both the land owner, and the Government of the Northern Cape (MEC for Sport, Arts and Culture, Mr. S.M. Bonokwane). The organisers will meet any insurance requirements of the Province, and have in place a public liability insurance policy that will satisfy the requirements of the FIA and MSA.

Speedrecord S A is happy to make presentations (at dates and venues to be agreed) to inform all interested parties and potential sponsors of the team's proposed activities and operating plans.